Upper Deck Sports Cards

Since its beginning as a baseball card manufacturer in 1989, the Upper Deck Company established itself  established itself as a major player in the trading card and sports memorabilia industry.

Upper Deck was hatched by entrepreneurs who met in a southern California sports card store of the same name.  The founders saw the exploding industry as an opportunity.

Seeking to set themselves apart by producing a higher quality card than had previously been available, the group helped change the landscape by acknowledging that the cards were the real focus of the product, rather than the gum.   The idea worked, thanks in part to the continuing growth in the card market, and it’s famous 1989 Ken Griffey Jr rookie card.

The first card company to be simultaneously licensed with the “Big Four” professional sports (baseball, football, hockey, and basketball) Upper Deck was also the first company to introduce personally autographed cards of its biggest stars.

Upper Deck cards are distinguishable both by their high quality and by their distinctive hologram logo, another industry first.

In fall of 2009, Major League Baseball gave Topps an exclusive contract to produce baseball cards. Upper Deck retained its contract with the Major League Baseball Players Association, and will continue producing cards without team logos. Upper Deck’s contacts with the other professional sports leagues remain unchanged.  However, by 2011, the company's only licenses for sports card products were with the NHL and Collegiate Licensing Company.

Upper Deck has produced a variety of sets under various brand names, the best known of which are Fleer, SPx and SP Authentic.  SP (or Short Print) Authentic has produced some of the finest and most collectible sports card sets of the modern era. The SP Authentic football card sets particularly collectible, and feature a number of outstanding autographed rookie cards.  Some of Upper Deck’s other series include Black Diamond, Exquisite, and Ultimate Collection; all three of which are produced for multiple sports.

Upper Deck has also begun to produce a series of Finnish and Swedish language hockey cards for international sale.

Upper Deck is also known for its Diamond Club, a special promotional clubs for the top collectors and purchasers of Upper Deck products.  Diamond Club members receive special promotional items and opportunities, along with invitation to unique Upper Deck Events.

When the Topps Company came up for sale, Upper Deck made an unsuccessful attempt to buy its long-time rival but was unsuccessful.   Upper Deck sports cards can usually be found alongside their chief rivals on store shelves.

1989 Upper Deck Baseball Card Complete Box Set High # Series Factory Sealed
1989 Upper Deck Baseball Card Complete Box Set High # Series Factory Sealed
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1990 Upper Deck Baseball Card Complete Box Set High # Series Factory Sealed
1990 Upper Deck Baseball Card Complete Box Set High # Series Factory Sealed
$2.49
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2017 GOODWIN Opened Box Lot Jordan Map Patch Museum Auto /25 Lebron Simmons +
2017 GOODWIN Opened Box Lot Jordan Map Patch Museum Auto /25 Lebron Simmons +
$24.50
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1991 UPPER DECK FOOTBALL CARDS FULL BOX 32 LBS.
1991 UPPER DECK FOOTBALL CARDS FULL BOX 32 LBS.
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2008 UD A Piece of History Alex Rodriguez Box Score Memories GU JERSEY RELIC
2008 UD A Piece of History Alex Rodriguez Box Score Memories GU JERSEY RELIC
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2000 Upper Deck Encore Factory Sealed Football Hobby Box Tom Brady GOAT RC?
2000 Upper Deck Encore Factory Sealed Football Hobby Box Tom Brady GOAT RC?
$299.85
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2005-06 Upper Deck Victory Factory Sealed Hobby Hockey Box
2005-06 Upper Deck Victory Factory Sealed Hobby Hockey Box
$57.85
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Upper Deck Collector's Choice Series One Baseball 1994 Factory Sealed
Upper Deck Collector's Choice Series One Baseball 1994 Factory Sealed
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1993 Upper Deck Baseball Series 1 Box - Factory Sealed MLB
1993 Upper Deck Baseball Series 1 Box - Factory Sealed MLB
$19.99
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2001 Upper Deck Golf Tiger Woods Case 12 Boxes
2001 Upper Deck Golf Tiger Woods Case 12 Boxes
$71.99
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1990-91 Upper Deck Hockey Set Lots of Rookies in Box
1990-91 Upper Deck Hockey Set Lots of Rookies in Box
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1993 Upper Deck Baseball Series One 1 Sealed Box NEW
1993 Upper Deck Baseball Series One 1 Sealed Box NEW
$21.59
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