Upper Deck Sports Cards

Since its beginning as a baseball card manufacturer in 1989, the Upper Deck Company established itself  established itself as a major player in the trading card and sports memorabilia industry.

Upper Deck was hatched by entrepreneurs who met in a southern California sports card store of the same name.  The founders saw the exploding industry as an opportunity.

Seeking to set themselves apart by producing a higher quality card than had previously been available, the group helped change the landscape by acknowledging that the cards were the real focus of the product, rather than the gum.   The idea worked, thanks in part to the continuing growth in the card market, and it’s famous 1989 Ken Griffey Jr rookie card.

The first card company to be simultaneously licensed with the “Big Four” professional sports (baseball, football, hockey, and basketball) Upper Deck was also the first company to introduce personally autographed cards of its biggest stars.

Upper Deck cards are distinguishable both by their high quality and by their distinctive hologram logo, another industry first.

In fall of 2009, Major League Baseball gave Topps an exclusive contract to produce baseball cards. Upper Deck retained its contract with the Major League Baseball Players Association, and will continue producing cards without team logos. Upper Deck’s contacts with the other professional sports leagues remain unchanged.  However, by 2011, the company's only licenses for sports card products were with the NHL and Collegiate Licensing Company.

Upper Deck has produced a variety of sets under various brand names, the best known of which are Fleer, SPx and SP Authentic.  SP (or Short Print) Authentic has produced some of the finest and most collectible sports card sets of the modern era. The SP Authentic football card sets particularly collectible, and feature a number of outstanding autographed rookie cards.  Some of Upper Deck’s other series include Black Diamond, Exquisite, and Ultimate Collection; all three of which are produced for multiple sports.

Upper Deck has also begun to produce a series of Finnish and Swedish language hockey cards for international sale.

Upper Deck is also known for its Diamond Club, a special promotional clubs for the top collectors and purchasers of Upper Deck products.  Diamond Club members receive special promotional items and opportunities, along with invitation to unique Upper Deck Events.

When the Topps Company came up for sale, Upper Deck made an unsuccessful attempt to buy its long-time rival but was unsuccessful.   Upper Deck sports cards can usually be found alongside their chief rivals on store shelves.

2000 UPPER DECK MVP GOLD SCRIPT DUSTIN HERMANSON #'10 OF 50 EXPOS  BOX# 18
2000 UPPER DECK MVP GOLD SCRIPT DUSTIN HERMANSON #'10 OF 50 EXPOS BOX# 18
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1997 Upper Deck Michael Jordan The Championship Journals Box Set
1997 Upper Deck Michael Jordan The Championship Journals Box Set
$4.99
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2000 UPPER DECK BLACK DIAMOND DEAN PALMER #'D 0023/1000 TIGERS  BOX# 18
2000 UPPER DECK BLACK DIAMOND DEAN PALMER #'D 0023/1000 TIGERS BOX# 18
$4.59
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2000 UPPER DECK BLACK DIAMOND JEFFREY HAMMONDS #'D 844/1000  BOX# 18
2000 UPPER DECK BLACK DIAMOND JEFFREY HAMMONDS #'D 844/1000 BOX# 18
$4.59
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2015/16 UPPER DECK PORTFOLIO HOCKEY HOBBY BOX
2015/16 UPPER DECK PORTFOLIO HOCKEY HOBBY BOX
$59.95
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2015/16 Upper Deck NHL Star Rookies Hockey 20-Box Case
2015/16 Upper Deck NHL Star Rookies Hockey 20-Box Case
$235.95
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2003 UPPER DECK PROSPECT PREMIERES BASEBALL HOBBY BOX BLOWOUT CARDS
2003 UPPER DECK PROSPECT PREMIERES BASEBALL HOBBY BOX BLOWOUT CARDS
$35.95
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UPPER DECK Jeff Gordon Profiles Box set of 20 over sized trading cards 1996
UPPER DECK Jeff Gordon Profiles Box set of 20 over sized trading cards 1996
$8.99
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KEVIN DURANT 2007 08 UD EXQUISITE SIGNED BOX ROOKIE AUTO AUTOGRAPH /35 - UDA COA
KEVIN DURANT 2007 08 UD EXQUISITE SIGNED BOX ROOKIE AUTO AUTOGRAPH /35 - UDA COA
$1,499.00
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1994 Collector's Choice Baseball Series 2 Wax Pack Box Upper Deck 2 BOXS SEALED
1994 Collector's Choice Baseball Series 2 Wax Pack Box Upper Deck 2 BOXS SEALED
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1994 Upper Deck Series Two Baseball Box Free Shipping
1994 Upper Deck Series Two Baseball Box Free Shipping
$24.99
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2006/07 Upper Deck Beehive Hockey Hobby Box
2006/07 Upper Deck Beehive Hockey Hobby Box
$92.95
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