In the Game Sports Cards

Originally founded in 1998, In The Game (or ITG) is a manufacturer of hockey cards best known for producing the “Heroes and Prospects” set.  ITG began in the hockey card business by producing the Be A Player line in conjunction with the NHL Players Association, but had its contract with the NHLPA revoked during the 2004-2005 lockout.  As a result, ITG now focuses primarily on producing cards of retired NHL stars, along with amateur players and prospects.  ITG also produces cards for the Canadian Hockey Association.

ITG’s most popular series since 2005 has been the Heroes and Prospects line. By focusing on retired players and minor leaguers, ITG has been able to produce a popular set featuring many NHL stars without infringing on NHL trademarks.  This set features borderless high-gloss photos, and special autographed insert cards. ITG has recently introduced two subsets for the Heroes and Prospects set, focusing on rookies in the AHL and CHL. ITG also includes a set of memorabilia cards, featuring game worn jerseys, gloves, and other memorabilia.  For the 2010 Winter Olympics, ITG will be releasing a set of autograph and memorabilia cards. These cards are being produced in very limited quantities, and will undoubtedly be popular among serious collectors.  ITG has also released a retro set called 1972: The Year in Hockey featuring 1972 designs, and an extensive line of autograph and memorabilia inserts.

Despite being forced out of the NHL market, ITG has established itself in a highly collectible niche market. Their Heroes and Prospects line features the first trading cards for major starts like Patrick Kane, Sidney Crosby, Alex Ovechkin, and Evgeni Malkin.  By continuing to focus on amateur and minor league players, In The Game should continue to remain popular with hockey card collectors for some time to come.

2015/16 Leaf Ultimate Hockey Hobby Box NHL 6 Cards Per Box Sealed Eichel Auto
2015/16 Leaf Ultimate Hockey Hobby Box NHL 6 Cards Per Box Sealed Eichel Auto
$352.61
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2005-06 ITG HEROES AND PROSPECTS HOCKEY ARENA VERSION BOX
2005-06 ITG HEROES AND PROSPECTS HOCKEY ARENA VERSION BOX
$30.41
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12/13  Ultimate Super Box Ed Belfour First Six Memorabilia & Auto #1/1, Chicago
12/13 Ultimate Super Box Ed Belfour First Six Memorabilia & Auto #1/1, Chicago
$399.99
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2012-13 ITG In The Game Draft Prospects Hockey Hobby Box 5 Hits Per Box
2012-13 ITG In The Game Draft Prospects Hockey Hobby Box 5 Hits Per Box
$62.50
Time Remaining: 11h 33m
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2010/11 In The Game Between The Pipes Hobby Hockey Factory Sealed Box, 18 packs
2010/11 In The Game Between The Pipes Hobby Hockey Factory Sealed Box, 18 packs
$49.49
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2013-14 In The Game Lord Stanley's Mug Hockey Hobby Box
2013-14 In The Game Lord Stanley's Mug Hockey Hobby Box
$74.95
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2013-14 In The Game Lord Stanley's Mug Hockey Hobby 10-Box Case
2013-14 In The Game Lord Stanley's Mug Hockey Hobby 10-Box Case
$674.95
Time Remaining: 11h 49m
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2013-14 In The Game Lord Stanley's Mug Hockey Hobby 20-Box Case
2013-14 In The Game Lord Stanley's Mug Hockey Hobby 20-Box Case
$1,299.95
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2006-07 ITG Between The Pipes Hockey Hobby Box
2006-07 ITG Between The Pipes Hockey Hobby Box
$56.09
Time Remaining: 12h 1m
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2006-07 ITG Heroes & Prospects Hockey Hobby Box
2006-07 ITG Heroes & Prospects Hockey Hobby Box
$36.06
Time Remaining: 12h 3m
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2007-08 ITG Heroes & Prospects Hockey Arena Box
2007-08 ITG Heroes & Prospects Hockey Arena Box
$24.03
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2007-08 ITG Heroes & Prospects Hockey Hobby Box
2007-08 ITG Heroes & Prospects Hockey Hobby Box
$48.08
Time Remaining: 12h 21m
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