In the Game Sports Cards

Originally founded in 1998, In The Game (or ITG) is a manufacturer of hockey cards best known for producing the “Heroes and Prospects” set.  ITG began in the hockey card business by producing the Be A Player line in conjunction with the NHL Players Association, but had its contract with the NHLPA revoked during the 2004-2005 lockout.  As a result, ITG now focuses primarily on producing cards of retired NHL stars, along with amateur players and prospects.  ITG also produces cards for the Canadian Hockey Association.

ITG’s most popular series since 2005 has been the Heroes and Prospects line. By focusing on retired players and minor leaguers, ITG has been able to produce a popular set featuring many NHL stars without infringing on NHL trademarks.  This set features borderless high-gloss photos, and special autographed insert cards. ITG has recently introduced two subsets for the Heroes and Prospects set, focusing on rookies in the AHL and CHL. ITG also includes a set of memorabilia cards, featuring game worn jerseys, gloves, and other memorabilia.  For the 2010 Winter Olympics, ITG will be releasing a set of autograph and memorabilia cards. These cards are being produced in very limited quantities, and will undoubtedly be popular among serious collectors.  ITG has also released a retro set called 1972: The Year in Hockey featuring 1972 designs, and an extensive line of autograph and memorabilia inserts.

Despite being forced out of the NHL market, ITG has established itself in a highly collectible niche market. Their Heroes and Prospects line features the first trading cards for major starts like Patrick Kane, Sidney Crosby, Alex Ovechkin, and Evgeni Malkin.  By continuing to focus on amateur and minor league players, In The Game should continue to remain popular with hockey card collectors for some time to come.

(2) 2016/17 LEAF ITG Heroes & Prospects Hockey Hobby Box 2 Box Lot
(2) 2016/17 LEAF ITG Heroes & Prospects Hockey Hobby Box 2 Box Lot
$199.99
Time Remaining: 10h 30m
Buy It Now for only: $199.99
(3) 2016/17 LEAF ITG Metal Hockey Hobby Box 3 Box Lot
(3) 2016/17 LEAF ITG Metal Hockey Hobby Box 3 Box Lot
$199.99
Time Remaining: 10h 31m
Buy It Now for only: $199.99
(2) 2016/17 LEAF ITG Stickwork Hockey Hobby Box 2 Box Lot
(2) 2016/17 LEAF ITG Stickwork Hockey Hobby Box 2 Box Lot
$209.99
Time Remaining: 10h 33m
Buy It Now for only: $209.99
2010-11 In the Game Heroes & Prospects Hockey Hobby Box
2010-11 In the Game Heroes & Prospects Hockey Hobby Box
$37.95
Time Remaining: 11h 38m
Buy It Now for only: $37.95
2003-04 ITG Parkhurst Original Six Detroit Red Wings Sealed Box of 24 Packs
2003-04 ITG Parkhurst Original Six Detroit Red Wings Sealed Box of 24 Packs
$200.00
Time Remaining: 12h 5m
Buy It Now for only: $200.00
12 LOT CONNOR MCDAVID LEAF IN THE GAME PRE ROOKIE CARDS # 01 11 21
12 LOT CONNOR MCDAVID LEAF IN THE GAME PRE ROOKIE CARDS # 01 11 21
$19.99
Time Remaining: 15h 26m
2010-11 IN THE GAME HEROES & PROSPECTS HOCKEY HOBBY BOX FACTORY SEALED 10-11
2010-11 IN THE GAME HEROES & PROSPECTS HOCKEY HOBBY BOX FACTORY SEALED 10-11
$61.99
Time Remaining: 18h 15m
Buy It Now for only: $61.99
2007-08 In the Game Heroes & Prospects Factory Sealed Hockey Hobby Box
2007-08 In the Game Heroes & Prospects Factory Sealed Hockey Hobby Box
$79.95
Time Remaining: 19h 31m
Buy It Now for only: $79.95
2010-11 IN THE GAME BETWEEN THE PIPES HOCKEY HOBBY BOX FACTORY SEALED
2010-11 IN THE GAME BETWEEN THE PIPES HOCKEY HOBBY BOX FACTORY SEALED
$39.99
Time Remaining: 20h 37m
2010-11 IN THE GAME HEROES & PROSPECTS HOCKEY HOBBY BOX FACTORY SEALED 10-11
2010-11 IN THE GAME HEROES & PROSPECTS HOCKEY HOBBY BOX FACTORY SEALED 10-11
$55.99
Time Remaining: 20h 39m
2012/13 Hockey Hobb NHL ITG Ultimate MEM BOX 12th Edition SEALED
2012/13 Hockey Hobb NHL ITG Ultimate MEM BOX 12th Edition SEALED
$71.00 (6 Bids)
Time Remaining: 1d 6h 56m
2011-12 In The Game Heroes and Prospects Hockey Hobby 10-Box Case
2011-12 In The Game Heroes and Prospects Hockey Hobby 10-Box Case
$274.95
Time Remaining: 1d 7h 27m
Buy It Now for only: $274.95

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