In the Game Sports Cards

Originally founded in 1998, In The Game (or ITG) is a manufacturer of hockey cards best known for producing the “Heroes and Prospects” set.  ITG began in the hockey card business by producing the Be A Player line in conjunction with the NHL Players Association, but had its contract with the NHLPA revoked during the 2004-2005 lockout.  As a result, ITG now focuses primarily on producing cards of retired NHL stars, along with amateur players and prospects.  ITG also produces cards for the Canadian Hockey Association.

ITG’s most popular series since 2005 has been the Heroes and Prospects line. By focusing on retired players and minor leaguers, ITG has been able to produce a popular set featuring many NHL stars without infringing on NHL trademarks.  This set features borderless high-gloss photos, and special autographed insert cards. ITG has recently introduced two subsets for the Heroes and Prospects set, focusing on rookies in the AHL and CHL. ITG also includes a set of memorabilia cards, featuring game worn jerseys, gloves, and other memorabilia.  For the 2010 Winter Olympics, ITG will be releasing a set of autograph and memorabilia cards. These cards are being produced in very limited quantities, and will undoubtedly be popular among serious collectors.  ITG has also released a retro set called 1972: The Year in Hockey featuring 1972 designs, and an extensive line of autograph and memorabilia inserts.

Despite being forced out of the NHL market, ITG has established itself in a highly collectible niche market. Their Heroes and Prospects line features the first trading cards for major starts like Patrick Kane, Sidney Crosby, Alex Ovechkin, and Evgeni Malkin.  By continuing to focus on amateur and minor league players, In The Game should continue to remain popular with hockey card collectors for some time to come.

2005 ITG Between The Pipes Super Box Tony Esposito GUJ-04 1 of 80 (H-0440)
2005 ITG Between The Pipes Super Box Tony Esposito GUJ-04 1 of 80 (H-0440)
$11.99
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2005 ITG Between The Pipes Super Box Esposito Double Memorabilia 1/40 (H-0441)
2005 ITG Between The Pipes Super Box Esposito Double Memorabilia 1/40 (H-0441)
$24.99
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2009 Sportkings Series C Hobby 3-Box Case
2009 Sportkings Series C Hobby 3-Box Case
$424.95
Time Remaining: 4h 34m
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2016-17 ITG Stickwork Hockey (2017) Hobby F/Sealed Box
2016-17 ITG Stickwork Hockey (2017) Hobby F/Sealed Box
$182.53
Time Remaining: 7h 15m
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2016 Enshrined NICKLAS LIDSTROM Silverware JERSEY 36/45  Leaf In the Game Hockey
2016 Enshrined NICKLAS LIDSTROM Silverware JERSEY 36/45 Leaf In the Game Hockey
$12.00
Time Remaining: 7h 19m
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2011-12 ITG HEROES & PROSPECTS Hockey Hobby Box
2011-12 ITG HEROES & PROSPECTS Hockey Hobby Box
$35.71
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2016 Enshrined AUTOGRAPHED BRYAN TROTTIER 41/45  Leaf In the Game Hockey
2016 Enshrined AUTOGRAPHED BRYAN TROTTIER 41/45 Leaf In the Game Hockey
$25.00
Time Remaining: 7h 22m
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1998-99 Be A Player All-Star Edition Hockey Hobby Box
1998-99 Be A Player All-Star Edition Hockey Hobby Box
$75.39
Time Remaining: 7h 33m
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2001-02 Be A Player Parkhurst Hockey Hobby Box
2001-02 Be A Player Parkhurst Hockey Hobby Box
$63.48
Time Remaining: 7h 49m
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2001-02 ITG Be A Player Update Series NHL Hockey Hobby F/Sealed Box
2001-02 ITG Be A Player Update Series NHL Hockey Hobby F/Sealed Box
$63.48
Time Remaining: 7h 52m
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2012-13 In The Game ITG Between the Pipes Hockey Hobby Box
2012-13 In The Game ITG Between the Pipes Hockey Hobby Box
$45.95
Time Remaining: 9h 7m
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2006-07 ITG H&P BOX TOP NATIONAL PRIDE LOGAN STEPHENSON GOLD 2CL GLOVE 1 OF 10!
2006-07 ITG H&P BOX TOP NATIONAL PRIDE LOGAN STEPHENSON GOLD 2CL GLOVE 1 OF 10!
$19.99
Time Remaining: 13h 7m
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