History of Racing Cards

NASCAR trading cards have seen an explosion in popularity in the last two decades, and have becomea regular staple of the trading card industry.

Racing cards were originally featured in packs of tobacco and cigarettes, much like other trading cards, during the early part of the 20th Century. The earliest known racing sets are the 1911 American Tobacco Auto Drivers set, and the 1911 Turkey Red Automobile series.

Racing cards were produced on and off over the course of the next several decades by a variety of manufacturers including Topps, Parkhurst, and Fleer. The modern mass produced racing card industry began taking off in the late 1980’s with manufacturer Maxx producing a number of popular trading sets. Maxx was absorbed by the Upper Deck Company in 1995, and produced some highly collectible sets between 1995 and 2001. Despite this successful partnership, newcomer Press Pass rapidly began to dominate the racing card industry.

By 2001, Press Pass had become the exclusive manufacturer of NASCAR trading cards, and is today the leading producer of racing cards. Press Pass helped to change the face of the trading card industry in the mid 1990’s by introducing memorabilia cards featuring pieces of race-used cars, fire-suits, and tires. Today, Press Pass produces racing cards in a wide variety of sets including the Premium, Stealth, Element, Showcase, and Eclipse series.

While racing cards are still a minor market compared to baseball and football cards, they have been steadily increasing in popularity along with the rising popularity of NASCAR in general. Autographed memorabilia cards can reach several hundred dollars, and the debut of female driver Danica Patrick should further increase the collectability of the latest racing sets.


Press Pass 2006 Eclipse Racing T/C Box MINT Display
Press Pass 2006 Eclipse Racing T/C Box MINT Display
$130.00
Time Remaining: 1h 10m
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5 Factory Sealed Packs from a 2002 Press Pass Race Cards Hobby Box
5 Factory Sealed Packs from a 2002 Press Pass Race Cards Hobby Box
$17.95
Time Remaining: 8h 55m
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2007 PRESS PASS EXCLUSIVE COLLECTOR BOX FACTORY SEALED Mem or Auto Card Nascar
2007 PRESS PASS EXCLUSIVE COLLECTOR BOX FACTORY SEALED Mem or Auto Card Nascar
$27.99
Time Remaining: 9h 59m
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2 Box Lot - 2006 Press Pass DALE EARNHARDT & JEFF GORDON Dominator Sealed Tins
2 Box Lot - 2006 Press Pass DALE EARNHARDT & JEFF GORDON Dominator Sealed Tins
$19.99
Time Remaining: 11h 32m
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2014 PRESS PASS RACING SEALED 4 PK RETAIL BLASTER BOX nascar sprint cup magenta
2014 PRESS PASS RACING SEALED 4 PK RETAIL BLASTER BOX nascar sprint cup magenta
$12.99
Time Remaining: 16h 25m
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1993 Press Pass Inaugural Preview Racing Card Collection 34 Card Set
1993 Press Pass Inaugural Preview Racing Card Collection 34 Card Set
$2.39
Time Remaining: 18h 31m
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1994 PRESS PASS VIP RACING SEALED BOX
1994 PRESS PASS VIP RACING SEALED BOX
$39.95
Time Remaining: 1d 9h 29m
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Press Pass Stealth 2007 Nascar Trading Cards Unopened Box
Press Pass Stealth 2007 Nascar Trading Cards Unopened Box
$49.00
Time Remaining: 1d 10h 10m
2009 Press Pass Premium Sealed Hobby Box - 20 Packs
2009 Press Pass Premium Sealed Hobby Box - 20 Packs
$19.00
Time Remaining: 1d 10h 16m
1994 Press Pass Racing Factory Sealed Box 36ct 10 Cards Per Pack 3 Insert Sets!
1994 Press Pass Racing Factory Sealed Box 36ct 10 Cards Per Pack 3 Insert Sets!
$39.00
Time Remaining: 1d 10h 40m
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2014 PRESS PASS AMERICAN THUNDER RACING HOBBY BOX BLOWOUT CARDS
2014 PRESS PASS AMERICAN THUNDER RACING HOBBY BOX BLOWOUT CARDS
$92.95
Time Remaining: 1d 10h 42m
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2007 Press Pass Premium Racing Box 20ct Factory sealed Hobby Box
2007 Press Pass Premium Racing Box 20ct Factory sealed Hobby Box
$69.00
Time Remaining: 1d 12h 3m
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