History of Baseball Cards

The oldest and most popular category of sports trading cards; baseball cards have been produced since the late 1860’s. Originally included in packs of chewing gum, tobacco, and cigarettes as a marketing tool; baseball cards were not mass produced until the 1930’s.  The early tobacco cards are among the most collectible cards in the sports collectible hobby, due both to their age and scarcity.  The 1933 Goudey set is considered by collectors to be one of the first mass produced baseball card sets, and features the first cards for some of the game’s greatest stars: Babe Ruth and Lou Gehrig.  The 1934 Goudey set is smaller, but also very popular.

1962 Jello Mickey Mantle cardThe production of baseball cards declined during the Second World War, but exploded again in the late 1940’s and early 1950’s. Between 1948 and 1955, the baseball card industry was dominated by the Topps and Bowman companies. The rivalry ended in 1955 when Topps purchased Bowman in a dispute primarily over Bowman’s exclusive contract with Mickey Mantle.  Topps essentially monopolized the industry until the early 1980’s, with only limited competition from companies such as Fleer and Leaf.

Fleer sued Topps over Topps’ exclusive agreements with Major League Baseball and in 1981, Fleer and new company, Donruss, re-entered the baseball card industry. Combined with an explosion of interest in the hobby, the arrival of new competition (including Upper Deck in 1990) spurred what has been dubbed the “Age of Overproduction.”   The value of baseball cards declined drastically as the market was flooded with new sets.

In the late 1990’s, with a declining customer base and sagging card prices, card companies began including ‘memorabilia cards’ in their sets, featuring game-used pieces of jerseys, bats, gloves, and even bases. These insert cards have been largely responsible for revitalizing interest in the hobby. In late 2009, Major League Baseball signed an exclusive contract with Topps, granting Topps the sole right to use MLB team logos. The long-term effects of this contract on the industry remain to be determined.

2008 UD A Piece of History Box Score Memories Justin Morneau GU Jersey Twins
2008 UD A Piece of History Box Score Memories Justin Morneau GU Jersey Twins
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1958 Topps #59 xBOX  Dave Sisler No Green Box above X i EX U21508
1958 Topps #59 xBOX Dave Sisler No Green Box above X i EX U21508
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2015 Topps High Tek BLADE Pattern 7   Mike Trout  1:24 boxes  RAREST!
2015 Topps High Tek BLADE Pattern 7 Mike Trout 1:24 boxes RAREST!
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1961 Post Cereal #153 BOX  Andre Rodgers Handcut from C EX U230
1961 Post Cereal #153 BOX Andre Rodgers Handcut from C EX U230
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1961 Post Cereal #189 BOX  Jim O'Toole Handcut from Cer VG U625
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1961 Post Cereal #180 BOX  Hal R. Smith Handcut from Ce VG/EX U425
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1961 Post Cereal #179 BOX  Ernie Broglio  Handcut from  EX U202
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1961 Post Cereal #187 BOX  Jerry Lynch  Handcut from Ce VG/EX U429
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1994 Topps Stadium Club Hobby Box Series 3 Baseball NEW SEALED
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David Price 2012 Gypsy Queen Green Mini Parallel Rays #313 1 Per Box
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2003 TOPPS UNOPENED FACTORY SEALED RETAIL BASEBALL BOX SERIES 2
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2002 TOPPS 206 SERIES 1 FACTORY SEALED BASEBALL BOX HONUS WAGNER TY COBB
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