History of Baseball Cards

The oldest and most popular category of sports trading cards; baseball cards have been produced since the late 1860’s. Originally included in packs of chewing gum, tobacco, and cigarettes as a marketing tool; baseball cards were not mass produced until the 1930’s.  The early tobacco cards are among the most collectible cards in the sports collectible hobby, due both to their age and scarcity.  The 1933 Goudey set is considered by collectors to be one of the first mass produced baseball card sets, and features the first cards for some of the game’s greatest stars: Babe Ruth and Lou Gehrig.  The 1934 Goudey set is smaller, but also very popular.

1962 Jello Mickey Mantle cardThe production of baseball cards declined during the Second World War, but exploded again in the late 1940’s and early 1950’s. Between 1948 and 1955, the baseball card industry was dominated by the Topps and Bowman companies. The rivalry ended in 1955 when Topps purchased Bowman in a dispute primarily over Bowman’s exclusive contract with Mickey Mantle.  Topps essentially monopolized the industry until the early 1980’s, with only limited competition from companies such as Fleer and Leaf.

Fleer sued Topps over Topps’ exclusive agreements with Major League Baseball and in 1981, Fleer and new company, Donruss, re-entered the baseball card industry. Combined with an explosion of interest in the hobby, the arrival of new competition (including Upper Deck in 1990) spurred what has been dubbed the “Age of Overproduction.”   The value of baseball cards declined drastically as the market was flooded with new sets.

In the late 1990’s, with a declining customer base and sagging card prices, card companies began including ‘memorabilia cards’ in their sets, featuring game-used pieces of jerseys, bats, gloves, and even bases. These insert cards have been largely responsible for revitalizing interest in the hobby. In late 2009, Major League Baseball signed an exclusive contract with Topps, granting Topps the sole right to use MLB team logos. The long-term effects of this contract on the industry remain to be determined.

2002 Fleer Box Score Debuts #11BSD Jon Rauch /2002 Chicago White Sox Card 0k7
2002 Fleer Box Score Debuts #11BSD Jon Rauch /2002 Chicago White Sox Card 0k7
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1987 Fleer Award Winners Box Set Base 24 Don Mattingly New York Yankees Card 0k7
1987 Fleer Award Winners Box Set Base 24 Don Mattingly New York Yankees Card 0k7
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1986 Fleer Baseball's Best Sluggers vs Pitchers Box Set Base #15 Tony Gwynn 0k7
1986 Fleer Baseball's Best Sluggers vs Pitchers Box Set Base #15 Tony Gwynn 0k7
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1987 Fleer Award Winners Box Set Base #19 Tony Gwynn San Diego Padres Card 0k7
1987 Fleer Award Winners Box Set Base #19 Tony Gwynn San Diego Padres Card 0k7
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1985 Topps Traded Box Set #49T Rickey Henderson New York Yankees Card 0h1
1985 Topps Traded Box Set #49T Rickey Henderson New York Yankees Card 0h1
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1990 Topps Box Set Base Collector's Edition (Tiffany) #775 Andy Van Slyke 0h1
1990 Topps Box Set Base Collector's Edition (Tiffany) #775 Andy Van Slyke 0h1
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1990 Topps Traded Box Set Base Collector's Edition (Tiffany) #63T Kevin Maas 0h1
1990 Topps Traded Box Set Base Collector's Edition (Tiffany) #63T Kevin Maas 0h1
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1989 Topps Traded Box Set Base Collector's Edition (Tiffany) 15T Kevin Brown 0h1
1989 Topps Traded Box Set Base Collector's Edition (Tiffany) 15T Kevin Brown 0h1
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1989 Topps Traded Box Set Base Collector's Edition (Tiffany) #20T Jack Clark 0h1
1989 Topps Traded Box Set Base Collector's Edition (Tiffany) #20T Jack Clark 0h1
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2002 Bowman Heritage Black Box #182 David Wright New York Mets Baseball Card 0b0
2002 Bowman Heritage Black Box #182 David Wright New York Mets Baseball Card 0b0
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2002 Bowman Heritage Black Box #238 Joe Mauer Minnesota Twins Baseball Card 0b0
2002 Bowman Heritage Black Box #238 Joe Mauer Minnesota Twins Baseball Card 0b0
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1993 Pinnacle Cooperstown Card Box Set Base #1 Nolan Ryan Texas Rangers 0c2
1993 Pinnacle Cooperstown Card Box Set Base #1 Nolan Ryan Texas Rangers 0c2
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