History of Baseball Cards

The oldest and most popular category of sports trading cards; baseball cards have been produced since the late 1860’s. Originally included in packs of chewing gum, tobacco, and cigarettes as a marketing tool; baseball cards were not mass produced until the 1930’s.  The early tobacco cards are among the most collectible cards in the sports collectible hobby, due both to their age and scarcity.  The 1933 Goudey set is considered by collectors to be one of the first mass produced baseball card sets, and features the first cards for some of the game’s greatest stars: Babe Ruth and Lou Gehrig.  The 1934 Goudey set is smaller, but also very popular.

1962 Jello Mickey Mantle cardThe production of baseball cards declined during the Second World War, but exploded again in the late 1940’s and early 1950’s. Between 1948 and 1955, the baseball card industry was dominated by the Topps and Bowman companies. The rivalry ended in 1955 when Topps purchased Bowman in a dispute primarily over Bowman’s exclusive contract with Mickey Mantle.  Topps essentially monopolized the industry until the early 1980’s, with only limited competition from companies such as Fleer and Leaf.

Fleer sued Topps over Topps’ exclusive agreements with Major League Baseball and in 1981, Fleer and new company, Donruss, re-entered the baseball card industry. Combined with an explosion of interest in the hobby, the arrival of new competition (including Upper Deck in 1990) spurred what has been dubbed the “Age of Overproduction.”   The value of baseball cards declined drastically as the market was flooded with new sets.

In the late 1990’s, with a declining customer base and sagging card prices, card companies began including ‘memorabilia cards’ in their sets, featuring game-used pieces of jerseys, bats, gloves, and even bases. These insert cards have been largely responsible for revitalizing interest in the hobby. In late 2009, Major League Baseball signed an exclusive contract with Topps, granting Topps the sole right to use MLB team logos. The long-term effects of this contract on the industry remain to be determined.

2012 PANINI ELITE EXTRA EDITION BASEBALL SEALED HOBBY BOX
2012 PANINI ELITE EXTRA EDITION BASEBALL SEALED HOBBY BOX
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2002 (MARLINS) Fleer Box Score #145 Wilson Valdez RP RC /2499
2002 (MARLINS) Fleer Box Score #145 Wilson Valdez RP RC /2499
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2002 (EXPOS) Fleer Box Score #146 Eric Good RP RC /2499
2002 (EXPOS) Fleer Box Score #146 Eric Good RP RC /2499
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2002 (METS) Fleer Box Score #148 Jaime Cerda RP RC /2499
2002 (METS) Fleer Box Score #148 Jaime Cerda RP RC /2499
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2002 (PHILLIES) Fleer Box Score #147 Elio Serrano RP RC /2499
2002 (PHILLIES) Fleer Box Score #147 Elio Serrano RP RC /2499
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2002 (RANGERS) Fleer Box Score #149 Hank Blalock RP /2499
2002 (RANGERS) Fleer Box Score #149 Hank Blalock RP /2499
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2002 (PHILLIES) Fleer Box Score #150 Brandon Duckworth RP /2499
2002 (PHILLIES) Fleer Box Score #150 Brandon Duckworth RP /2499
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2002 (YANKEES) Fleer Box Score #151 Drew Henson RS /2950
2002 (YANKEES) Fleer Box Score #151 Drew Henson RS /2950
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2002 (INDIANS) Fleer Box Score #153 Earl Snyder RS RC /2950
2002 (INDIANS) Fleer Box Score #153 Earl Snyder RS RC /2950
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2002 (DODGERS) Fleer Box Score #152 Kazuhisa Ishii RS RC /2950
2002 (DODGERS) Fleer Box Score #152 Kazuhisa Ishii RS RC /2950
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2002 (MARLINS) Fleer Box Score #189 Josh Beckett RS /2950
2002 (MARLINS) Fleer Box Score #189 Josh Beckett RS /2950
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2002 (WHITE SOX) Fleer Box Score #167 Edwin Almonte RS RC /2950
2002 (WHITE SOX) Fleer Box Score #167 Edwin Almonte RS RC /2950
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