History of Baseball Cards


The oldest and most popular category of sports trading cards; baseball cards have been produced since the late 1860’s. Originally included in packs of chewing gum, tobacco, and cigarettes as a marketing tool; baseball cards were not mass produced until the 1930’s.  The early tobacco cards are among the most collectible cards in the sports collectible hobby, due both to their age and scarcity.  The 1933 Goudey set is considered by collectors to be one of the first mass produced baseball card sets, and features the first cards for some of the game’s greatest stars: Babe Ruth and Lou Gehrig.  The 1934 Goudey set is smaller, but also very popular.

1962 Jello Mickey Mantle cardThe production of baseball cards declined during the Second World War, but exploded again in the late 1940’s and early 1950’s. Between 1948 and 1955, the baseball card industry was dominated by the Topps and Bowman companies. The rivalry ended in 1955 when Topps purchased Bowman in a dispute primarily over Bowman’s exclusive contract with Mickey Mantle.  Topps essentially monopolized the industry until the early 1980’s, with only limited competition from companies such as Fleer and Leaf.

Fleer sued Topps over Topps’ exclusive agreements with Major League Baseball and in 1981, Fleer and new company, Donruss, re-entered the baseball card industry. Combined with an explosion of interest in the hobby, the arrival of new competition (including Upper Deck in 1990) spurred what has been dubbed the “Age of Overproduction.”   The value of baseball cards declined drastically as the market was flooded with new sets.

In the late 1990’s, with a declining customer base and sagging card prices, card companies began including ‘memorabilia cards’ in their sets, featuring game-used pieces of jerseys, bats, gloves, and even bases. These insert cards have been largely responsible for revitalizing interest in the hobby. In late 2009, Major League Baseball signed an exclusive contract with Topps, granting Topps the sole right to use MLB team logos. The long-term effects of this contract on the industry remain to be determined.

2005 LEAF Baseball Hobby BOX MLB Jersey Patch Relic Rookie Card RC Insert AUTO?
2005 LEAF Baseball Hobby BOX MLB Jersey Patch Relic Rookie Card RC Insert AUTO?
$74.95
Time Remaining: 31m
Buy It Now for only: $74.95
1994 Flair Series 2 Baseball Sealed Hobby Box - AROD
1994 Flair Series 2 Baseball Sealed Hobby Box - AROD
$80.00
Time Remaining: 32m
Buy It Now for only: $80.00
1961 POST CEREAL #15 BOBBY SHANTZ BOX EX-MT B8712
1961 POST CEREAL #15 BOBBY SHANTZ BOX EX-MT B8712
$2.99
Time Remaining: 37m
Buy It Now for only: $2.99
1961 POST CEREAL #16 ART DITMAR BOX EX B8715
1961 POST CEREAL #16 ART DITMAR BOX EX B8715
$2.99
Time Remaining: 37m
Buy It Now for only: $2.99
1961 POST CEREAL #32 TURK LOWN BOX VG B8728
1961 POST CEREAL #32 TURK LOWN BOX VG B8728
$1.99
Time Remaining: 37m
Buy It Now for only: $1.99
1961 POST CEREAL #51 WILLIE TASBY BOX EX B8734
1961 POST CEREAL #51 WILLIE TASBY BOX EX B8734
$2.99
Time Remaining: 38m
Buy It Now for only: $2.99
1961 POST CEREAL #51 WILLIE TASBY BOX EX B8736
1961 POST CEREAL #51 WILLIE TASBY BOX EX B8736
$2.99
Time Remaining: 38m
Buy It Now for only: $2.99
1961 POST CEREAL #56 HAYWOOD SULLIVAN BOX VG B8740
1961 POST CEREAL #56 HAYWOOD SULLIVAN BOX VG B8740
$1.99
Time Remaining: 38m
Buy It Now for only: $1.99
1961 POST CEREAL #79 BILLY KLAUS BOX EX-MT B8751
1961 POST CEREAL #79 BILLY KLAUS BOX EX-MT B8751
$2.99
Time Remaining: 38m
Buy It Now for only: $2.99
1961 POST CEREAL #86 DICK WILLIAMS BOX EX-MT B8754
1961 POST CEREAL #86 DICK WILLIAMS BOX EX-MT B8754
$11.99
Time Remaining: 38m
Buy It Now for only: $11.99
1961 POST CEREAL #86 DICK WILLIAMS BOX EX-MT B8755
1961 POST CEREAL #86 DICK WILLIAMS BOX EX-MT B8755
$11.99
Time Remaining: 38m
Buy It Now for only: $11.99
1961 POST CEREAL #88 WHITEY HERZOG BOX NM B8758
1961 POST CEREAL #88 WHITEY HERZOG BOX NM B8758
$3.99
Time Remaining: 39m
Buy It Now for only: $3.99

« Previous12345...89